What does radio advertising consist of? Radio advertising is when you buy spots on a radio broadcast to run a commercial or advertisement for your business.
Being open minded and creative is critical when it comes to operating and staying competitive with your business. Before you assume this isn’t for you, let us point out a few reasons to reconsider.
Many owners and operators are quick to cut corners to save money, but at what cost? There’s a reason marketing agencies like ours exist. They key is finding the right company that gets you a return on your investment.
Imagine the possibilities and what could be possible when you take your awesome product or service and combine it with the power of a successful creative marketing agency.
…of advertising on the radio?
Radio advertising is still pretty cool. Use selective targeting to reach specific demographics and markets just like other popular means of advertising. Some argue that radio advertisements are more memorable due to the amount of time your audience hears them with less distraction. Nowadays, radio ads are cost effective, time efficient and have measurable results.
92% of Americans above the age of 12 listen to the radio every week (estimated 240 million people).
59% of Americans listen to the radio every day.
25% of individuals are more interested in brands due to hearing their ads on the radio.