There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs.
SERPs are the web pages served to you when you search for something online using a search engine like Google. The user enters their search query, the search engine analyses their query for specific terms and phrases known as keywords, and then presents the user with a SERP intended to satisfy the user’s initial intent.
Search engine optimization, or SEO, is the process of increasing the quality and quantity of organic website traffic by increasing the visibility of your website or web page to users. This is accomplished through a variety of techniques, from what is known as “on-page” and “off-page” SEO techniques.
On-page SEO refers to best practices that web content creators and site owners can follow to ensure their content is easily discoverable by Google. This means that every page and element (aka images) on your site have detailed metadescriptions, that each page has unique, static URL, that targeted keywords are inserted into relevant headings, subheadings, anchor text, and content throughout the site, and that each page’s HTML code is cleaned and optimized for SEO.
Unlike on-page SEO techniques, off-page SEO refers to strategies that affect the site as a whole. Common off-page SEO techniques include link building and exchange, social bookmarking, content marketing, and the creation of online communities on social media.
Although the full scope of SEO is far too broad to cover comprehensively here, all you need to know is that SEO focuses primarily on achieving higher rankings from an organic perspective.
Being open minded and creative is critical when it comes to operating and staying competitive with your business. Before you assume this isn’t for you, let us point out a few reasons to reconsider.
Many owners and operators are quick to cut corners to save money, but at what cost? There’s a reason marketing agencies like ours exist. They key is finding the right company that gets you a return on your investment.
Imagine the possibilities and what could be possible when you take your awesome product or service and combine it with the power of a successful creative marketing agency.
Every business needs to invest in search engine optimization. Search Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo.
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
Traffic from search engines are the best traffic. Why? Because people are actually searching for the solution that you’re offering. You don’t always have to “push” out advertisements to persuade people to buy your product or service. Instead, you can “pull” traffic to your business through search.
In 2019, Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%.
Google’s search algorithm uses ore than 200 factors to rank websites.
High-quality content and link building are the two most important factors used to rank your website for search.
We understand that most business decisions ultimately come down to value & cost. Below you’ll find general pricing options for our web design services. Pricing will vary based off your project details and the scope of work.