BM Innovations (BMI) is a Las Vegas based digital marketing agency with a dash of human inspiration, innovation, and creativity. We specialize in web, video, photography and more. Contact us today.

BMI Marketing Articles

Toll Free: (888)-300-4561

Content API Integrations

Home / Services  / Web, App & Software / Content API Integrations

What is an API?

An API, or “application programming interface,” is “…a set of subroutine definitions, protocols, and tools for building application software. In general terms, it is a set of clearly defined methods of communication between various software components.”


These days, no application can afford to be an island. For mission-critical apps to reach their fullest potential, they need to be able to integrate effortlessly with internal and external systems alike, leveraging as much data and functionality as possible. It’s with this understanding of enterprise technology that we approach our custom API services.


By 2020, there will be 75 billion devices connected to the Internet of Things. Cloud services, mobile apps, analytical tools and other embedded devices including wearables have become imperative in the evolving business scenario. But it’s futile if these systems work disparately. There has to be a communication gateway for these objects to interact with each other.

We build such communication gateways through Application Programming Interfaces (APIs) and manage them across their lifecycle. We leverage the rich API economy for integrations while securing communication and accelerating outreach across digital channels.


As APIs have become increasingly popular, there is a huge demand in governing the entire lifecycle of APIs (design, develop, secure, publish, scale, monitor, analyze and monetize). With intelligent API management services in place, businesses can safely manage and automate the orchestration of their internal and external resources thereby creating a seamless user experience for customers.


Enterprises, both big and small, are rushing headlong to become digital. As new applications are developed, there’s a clear need to connect them with existing legacy system data. Aspire’s Enterprise API platform offers the capabilities and the right API integration tools to connect enterprise app data thus modernizing the application ecosystem with enhanced app development.


Custom API Integration

Every business has unique integration needs. This means you get customized APIs that best fits your business requirements to enable stronger customer relationship and make informed business decisions. Moreover, API cloud service allows secure integration between on-premise and cloud applications through REST API integration, SOAP and JSON.