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RealGem is a Las Vegas-based nightlife & entertainment company. They enlisted our service in early 2020 to build a new guest list site for them. Through this website, tourists and partygoers can sign-up for free or reduced entry at nightclubs and other venues. Their original website was built nearly ten years ago and didn’t perform the way it should. As a result, they saw a decline in leads over the years which resulted in a loss of revenue.
When it comes to websites, design matters. The look and feel of your site helps determine how long a visitor will stay, if they’ll trust your brand, or if they’ll ultimately buy your services. RealGem hired our team at BM Innovations to design them an aesthetically pleasing website that was built to excite visitors about their upcoming trip to Las Vegas.
It’s not all about how a website looks. When using a website to attract customers, performance matters. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away. That’s over 25% of potential customers leaving your website before they even have a chance to see what you’re offering. In most cases, once they leave, they won’t come back.
Before working with BM Innovations, this client’s website scored an “F” rating by GTmetrix.
Optimizing a website for performance is no easy task. There are layers upon layers of technical changes that need to be satisfied in order to make your site perform as it should. The screenshot below is for the same client’s website just a few hours after our developers did their thing.
After working with BM Innovations, the same client’s website scored an “A” rating by GTmetrix.
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